Katie Edwards - Silent Disco Queens

Primary Logo. Each logo had to work on a black or white background.

Primary Logo

Alternative primary logo

Created to be used on stickers exclusively this logo edit also works well as a social logo.

Sticker mockup

The oriiginal sketch of Queenie.

Queenie was designed to be a standalone mascot as well as part of the logo.

Submark

I re-designed their website using their existing Wix site. Go check it out here www.silentdiscoqueens.com

Socials

Business Cards

This brand was alwyas created with merch in mind.

The original launch party invite.

Client: Silent Disco Queens
Objective: To rebrand the business, moving away from its DIY image while creating a fun, professional, and versatile identity that appeals to both corporate clients and party-goers.

When Silent Disco Queens approached me for a rebrand, I knew it was an opportunity to infuse joy and personality into their visual identity. During our initial meeting, I discovered their love for monkeys and gorillas—a quirky detail that sparked the idea for Queenie, the brand’s playful mascot. With her dancing bum as the centrepiece, Queenie perfectly encapsulated the fun spirit of Silent Disco Queens while maintaining a polished and professional edge.

The concept was an instant hit! The client loved the mascot and approved the design on the first round with no amends—an exciting testament to how well the creative direction resonated with their vision. From there, I expanded the rebrand into a comprehensive suite of assets, including:

Logo Variations: Flexible designs for different applications.
Patterns & Illustrations: Playful elements to bring energy to their materials.
Marketing Collateral: Business cards, stickers, and a launch invite to celebrate the new brand.
Digital Presence: Social media graphics and a vibrant website to engage audiences online.

This project was a perfect blend of creativity and strategy, resulting in a cohesive identity that reflects the fun and professionalism of Silent Disco Queens. The rebrand has since helped them attract corporate clients while staying true to their lively roots. By tapping into the client’s passions and translating them into a memorable mascot and versatile assets, we created a brand that truly stands out—and dances to its own beat!