Client: Jane’s Online Shop
Objective: To create a quirky, distinctive brand identity that resonates with Jane’s clientele and reflects the personality of her business.
When Jane reached out to me to design the branding for her online shop, she had one clear goal in mind: to create something quirky that would appeal to her unique customer base. 
Drawing inspiration from her business ethos and target audience, I developed a concept that balanced playfulness with professionalism. The result? A bold, quirky identity that perfectly captured the essence of Jane’s brand. 
Jane’s response to the concept said it all: “I love it Katie, thank you.” Her enthusiasm confirmed that we’d hit the mark—a brand identity that not only met but exceeded her expectations.
Key Highlights
Quirky & Playful Aesthetic: A design that stands out while staying true to Jane’s vision.
Client-Centric Approach: Tailored solutions that reflect the needs and personality of her clientele.
Positive Feedback: Approved on the first round with glowing appreciation from the client.
This project reinforced the importance of understanding a client’s goals and translating them into a visual identity that feels authentic and impactful. It’s always rewarding to see a brand come to life in a way that delights both the client and their customers. 
Back to Top